[BRANDING | POSTER]
OBJECTIVE
The design objective for Run Cloud is to combine performance
driven aesthetics with innovative functionality. The design aims
to reflect the shoe’s key attributes such as speed, comfort, and
durability—through sleek lines, dynamic shapes, and vibrant colors.
Each element is crafted to evoke a sense of motion and energy.
CONCEPT
The concept revolves around three keywords: Energy, Cloud,
and Strength. The visual design concept for the running shoes
revolves around capturing the essence of speed, agility, and
endurance. Inspired by the fluidity of motion, the design incor-
porates sleek curves, dynamic lines, and aerodynamic forms to
emphasize performance. A bold, vibrant color palette highlights
energy and movement, while contrasting textures enhance
both style and functionality.
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