[BRANDING | PACKAGE DESIGN]
OBJECTIVE
ZARA’s expansion into the bath care market. ZARA, as the
flagship brand of Inditex, is known for its stylish yet affordable
fashion, catering to a wide audience. Goal is to extend ZARA’s
existing product range into bath care, offering a minimal color
palette and clean, modern design to appeal to current buyers.
CONCEPT
The concept is built around three key words: Minimal, Bounce, and
Life. ‘VIDA’ means life, and the logo’s bouncing effect represents
a vibrant, energetic lifestyle. The main color is green, symbolizing
positive energy and hope. Drawing inspiration from ZARA’s original
logo, I experimented with thick and thin lines to create a distinct,
bold aesthetic. Every element reflects the minimalist and stylish
nature of the ZARA brand, delivering a cohesive experience for the
bath care line.
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