[BRANDING | WEB DESIGN]
OBJECTIVE
Rebrand the Museum of the Deaf, a nonprofit organization,
to introduce a more accessible visual identity. The goal is to provide
an opportunity for both Deaf and hearing individuals to learn about
the benefits of sign language for everyone, while also elevating the
stories of the Deaf community.
CONCEPT
The concept revolves around three keywords: Sign language,
Inclusivity, and Empowerment. This museum connects to the
Deaf community through sign language. It provides sign language
representation for the name as an illustration, and also includes
text so that every one can recognize it. We convey a sense of
clarity by using a sans serif typeface. The brand uses a color
palette of black, white, and red as the primary colors, following
the long standing tradition of the DE’VIA group.
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