[EDITORIAL DESIGN | TYPOGRAPHY | WEB DESIGN]
OBJECTIVE
The Korean traditional hanbok brand, Leesle, aims to encapsulate
the essence of Korean tradition while embracing modern design
principles. Our objective is to create a visually engaging resource
that showcases the unique elements of Korean culture, such as
craftsmanship, artistry, and heritage.
CONCEPT
The concept revolves around three keywords: Vivid, Modern,
and Cultural. Through a harmonious blend of vibrant colors,
elegant typography, and intricate patterns, we seek to inspire
a deeper understanding of the brand’s identity. With hanbok,
the red skirt symbolizes passion and serves to ward off evil
spirits. This red color was prominently used on the cover of
the book to emphasize its significance.
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