[BRANDING | EDITORIAL DESIGN | WEB DESIGN]
OBJECTIVE
The purpose of this project is to maintain the current CSR
approach but focus on labor practices and operational
environmental impacts. These insights are highlighted to
gain consumer trust, raise employee satisfaction, and add
to Amazon’s current CSR initiatives.
CONCEPT
The revolves around three keywords: Energetic, Eco-friendly,
and Trustworthy. Amazon’s main message revolves around its
customer centric approach and its commitment to providing
convenience, selection, and value to customers. Reliability is
important in these commitments to customers, and Amazon will
increase its value for new purposes. Amazon’s 2024 CSR report
presents a new color palette, typography, and graphic elements.
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