[POSTER | WEB DESIGN]
OBJECTIVE
The objective of the visual design for the social media addiction
campaign is to create compelling and thought-provoking imagery
that captures the attention of the audience while conveying the
seriousness of the issue. It aims to evoke emotional responses
and prompt viewers to reflect on their own social media usage.
CONCEPT
The concept revolves around three keywords: Dependency,
Habituation, and Disconnection. The concept of the visual designs
related to social media addiction is dark and highlights how
easily accessible it is. It combines the idea of easily consumable
pills with social media. The pills are readily available, and
while the dosage is set, the control over consumption is entirely
up to the individual’s willpower.
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